Homeowners have lots of choices when it comes to siding. With this brochure, we wanted to show consumers that with Ply Gem Engineered Cedar Shake, they can have the beauty of real wood products like cedar without any of the traditional downfalls.
-Conducted product / target audience research
-Analyzed + extracted insights from product testing and focus group findings
-Developed product messaging strategy
-Mapped out homeowner journey and created content to improve & aid in overall buyer experience
-Crafted all headlines and body copy