Say rolled up to the car insurance scene with a whole new approach. Their goal was to help people decode car insurance and make things easy for once. And since they had their sights set on millennials, what better way to get the conversation going than social?
-Created a 6-month content strategy and content calendar
-Generated all blog and social post topics
-Carried out extensive research to write each blog post (18 total blog posts and 18 corresponding social posts)