THIS MARK MATTERS CAMPAIGN & LAUNCH EVENT
If a picture is worth a thousand words, a logo’s worth billions of dollars. That’s why we turned all eyes to the DFA mark with a clear, powerful tagline: This Mark Matters. Then across multiple channels, we told the world why.
-Carried out independent research including reading farmer blogs, co-op forums, dairy trade publications & watching interview content
-Developed campaign brand voice and tone
-Mapped guest journey and created purposeful, strategically placed pieces to tell a larger brand story
-Co-created an impactful, immersive experience for attendees
-Wrote video script and visual directions
-Selected & co-directed voice talent