THIS MARK MATTERS CAMPAIGN & LAUNCH EVENT

If a picture is worth a thousand words, a logo’s worth billions of dollars. That’s why we turned all eyes to the DFA mark with a clear, powerful tagline: This Mark Matters. Then across multiple channels, we told the world why.

MY ROLE:

Lead Copywriter

-Carried out independent research including reading farmer blogs, co-op forums, dairy trade publications & watching interview content

-Developed campaign brand voice and tone

-Mapped guest journey and created purposeful, strategically placed pieces to tell a larger brand story

-Co-created an impactful, immersive experience for attendees

-Wrote video script and visual directions

-Selected & co-directed voice talent