REBRAND LAUNCH VIDEOS

When Cretcher Heartland and Power Group decided to merge, there were questions, concerns, and general curiosity for the future. The reveal of their new name was an opportunity for company leaders to take the wheel and tell the story of Truss. A story about two strong pieces uniting as one to take on their most dynamic form.   

MY ROLE:

Lead Copywriter

-Crafted client selected conceptual direction

-Wrote internal and external versions of the script in order to more effectively communicate with each audience