BIG SlICK CAMPAIGN + COLLATERAL

What happens when a city of hustlers, Tank 7 chuggers and baseball lovers come together to kick childhood cancer's butt? Big, big things. Like $1.75 million raised for life-saving research. 

Gold Addy Winner, AAF-KC

MY ROLE:

Copywriter / Resident Paul Rudd Expert

-Wrote some BS social media content. (BS = Big Slick…although, a little bullshit is definitely on-brand)

-Concepted event thematic

-Used audience research and feedback to create an awesome event experience

-Developed and executed on content strategy and copy style

-Strategically crafted copy to work with each medium

-Heavily influenced overall visual direction