NCAA’s Division II deserves to be seen for who they are, champions. And that’s what these spots are all about. I wanted to differentiate and celebrate a community that puts their hearts into every experience—not only in athletics and academics but all of life's passions.
-Utilized research and insights to generate messaging strategy
-Wrote 3 scripts, each targeting a specific audience
-Created a distinctive voice and narrative for DII
-Came up with the concept of “Champions” that would become an ongoing storytelling device for the brand
-Heavily influenced visual direction